I have friend and “Marketing Mentor” @AdamUrbanski to thank for bringing this to my attention…

This July 29th article is light in content but is of great interest to me because it comes from an expert source on marketing outside of the Twitter/Internet marketing community.

Marketing Sherpa is a site I began following years ago when I worked for a marketing agency with a few Fortune 500 clients. I consider it a very trusted source and authority site.

I just discovered Ed Dale via his Thirty Day Challenge, which I’m currently participating in. After watching him on UStream last night, I was intrigued to learn more about this interesting Aussie and discovered this video on YouTube, which is perfect for Twitter Marketing Secrets.

In this classic 14 minute video, Ed walks us through a very effective Twitter/blog combo in a unique niche market. I say “classic”, because the video was posted over 3 months ago (which is just about ancient history in today’s instant information world!).

It’s rumored that Al Gore invented Twitter just for her …

• Her “Following” count is 4,628

If Tweeting was an Olympic sport, she would be on her way to Beijing right now…

• Her “Followers” count is 3,427

When “Twitter: The Movie” comes out, Julia Roberts will ask for $20 million to play her…

• Her “Updates” count is 9,533

@CoachDeb is the Tiger Woods of Twitter and she’s bringing the Twitter Handbook to the tweeting masses, along with @WarrenWhitlock. When you visit TwitterHandbook.com, you’ll see the sixth bullet point reads …

• “How people are making money using Twitter”

Can’t wait to read it!

Be the engine, not the caboose. Sign up to be notified about the release of the Twitter Handbook.

The Twitter Handbook

I’ve had the pleasure of meeting Joel Comm at seminars, where I sometimes pitch (stalk) him to use my customer portable media service (My Seminar Player). I really like his presentation style and his content is always rich in strategy and tactics, so I was excited to see an email from him to day with “Twitter report …” in the subject line.

Honestly, I’ve only scanned it so far (I plan take it to lunch today and feast on it), so I cannot provide a full review in this post. But at first blush, it looks solid, weighing in at 32 pages. To give you and idea of what’s inside, here’s the table of contents …

INTRODUCTION — WHAT IS TWITTER AND WHY DOES IT WORK?
1. BUILDING A FOLLOWING ON TWITTER ………………………. 5
2. KEEP YOUR TEAM CLOSE AND YOUR CUSTOMERS CLOSER
3. USING TWITTER TO BUILD A BRAND………………………… 13
4. TWITTER AS THE ULTIMATE HELP DESK……………………. 20
5. PROMOTING A BLOG ON TWITTER……………………………. 24
6. TOP TWITTER APPLICATIONS …………………………………. 28
CONCLUSION……………………………………………………………. 29

Best of all, it’s free! Grab yours at Joel Comm Free Twitter Report.

Joel Comm

If you’re going to leverage to the unique power of Twitter for marketing, it’s important that you understand the Twitter search tool. This six minute video from the Small Business Online Coach, Matthew Hunt, gets two thumbs up from TMS for providing a very nice view from 10,000 feet.

After watching the video, land on search.twitter.com and search for your name, niche or “ KARMA AND NASA, THE @SKYDIVER HARO CATS, ARE NOT FAT – THEY’RE JUST BIG BONED!”. More about that in my next post.

The ultra-authentic Internet marketer, Rick Butts, free associates his way through a 46-minute video that contains some sage nuggets on how to ‘monetize’ Twitter. It’s a preview of “Twitter Squeeze” teleseminar, to be announced on Wednesday, July 23rd.

Hang in there, his strategic mojo begins to flow at about the 29-minute mark.

For the full story, visit RickButts.com

Rick Butts "Twitter Squeeze"

Twitter is appropriately named because it’s very easy to “Twitter away” an hour, an afternoon or even a whole day.

I very much enjoy the Twitter experience, but I also hold, “Work smart, not long”, as a personal mantra. Are these two things mutually exclusive? Inquiring minds need to know! That’s why I’ll be tuning into Paul Colligan’s “Twitter Your Business Without Twittering Away Your Life” webinar on Wednesday, July 23rd, at 12 PM, PDT.

For the full story, go to Paul Colligan Webinars.